Canelo Álvarez is the king of boxing and a target for promoters
Álvarez fought six times on DAZN, first as part of his now-terminated contract with Golden Boy Promotions and later as a free agent in a series of one-off fights. He’s returned to Showtime’s pay-per-view platform for Plant’s fight, and the broadcaster is hoping to use his connection to the Premier Boxing Champions executive outfit to attract lvarez. David Benavidez, a former super middleweight champion, fights under the PBC banner, as does Jermall Charlo, a middleweight champion ready to move up into a weight class.
“We are optimistic that we will be able to continue the relationship,” Stephen Espinoza, president of Showtime Sports, said before the fight.
Álvarez’s appeal to promoters and broadcasters is clear. In addition to its pay-per-view numbers, it attracts ticket buyers. In May, more than 73,000 spectators filled AT&T Stadium in Arlington, Texas, and saw it smash Billy Joe Saunders face in a world title fight. On Saturday, a crowd of 16,586 came to the MGM Grand Garden Arena to see him at Plant School.
These numbers are also attracting interest from other fighters, who recognize that a fight with Álvarez is likely to bring a career gain.
After sending Marcos Hernandez with a bolo punch knockout in the main co-event, former super middleweight champion Anthony Dirrell was considering becoming Álvarez’s next opponent. If he can’t handle this fight, he said, he will retire.
” I am 37 years old. If I can’t fight for something, I fight for nothing, ”he said at a press conference. “I’m getting too old for this, man.”
And after winning a decision over Colby Covington to make headlines at UFC 268, Usman, a 170-pound mixed martial arts champion, spoke openly about fighting Álvarez in a boxing match.