Vivid Seats Launches the Vivid Picks App, an All-New Live Event and Gaming Experience | New

CHICAGO, Aug. 09, 2022 (GLOBE NEWSWIRE) — Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that uses its technology platform to connect millions of buyers to thousands of ticket sellers across hundreds of thousands of events each year, today announced the latest product integration with daily fantasy sports app Betcha and its rebranding to Vivid Picks. Vivid Picks will combine the online ticketing capabilities of Vivid Seats with the app’s social and fantasy sports gamification features, creating the ultimate entertainment shopping experience for sports fans.

Now sports fans across North America will be able to make picks for their favorite players and buy tickets for their favorite teams, all from the Vivid Picks app. This news follows Vivid Seats’ acquisition of Betcha in December 2021. The daily fantasy sports app’s rebranding will reflect a growing suite of new services on Vivid Picks which includes e-commerce, with a curated selection of sporting events based on team and player preferences, while turning game prediction into a full-fledged game.

“Since acquiring Betcha, one of our key initiatives this year has been integrating our products and brand to leverage consumer engagement across our categories,” said Stan Chia, CEO of Vivid Seats. “The launch of Vivid Picks represents the critical next step in this exciting joint ecosystem, which will allow us to leverage profitable customer acquisition across all channels and further monetize this engagement platform. We are thrilled to unveil this one-stop-shop for sports fans, furthering our mission as the ultimate partner in connecting fans to their favorite live events.

Vivid Picks will continue to provide sports fans with an intuitive, easy-to-use interface that gives casual and super fans multiple ways to play and win with friends. In the app’s new “shop” section, fans will be able to browse and discover tickets from Vivid Seats’ wide array of inventory, which includes the four major professional leagues and college sports, plus a variety of others. sports activities, including golf. , motor racing, rodeo, boxing and mixed martial arts. Fans will also be able to share and discover popular sporting events in their area, search for their favorite teams, and buy tickets to the games everyone is talking about.

Design-wise, Vivid Picks will feature an enhanced visual identity under the newly refreshed Vivid Seats brand, which is inspired by the energy and passion of live event fans. The new branding will also reflect the bold intensity of competition that comes with the games.

About Vivid Seating

Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists and teams they love. Based on the belief that everyone should “the live experience”, the Chicago-based company delivers exceptional value by offering one of the widest selections of events and tickets in North America and a rewards program Industry leading Vivid Seats where every fan wins on every purchase. . Vivid Seats has been chosen as the official ticketing partner by some of the biggest brands in the entertainment industry, including ESPN, Rolling Stone and the Los Angeles Clippers. Vivid Seats also has Vivid Picks, a daily fantasy sports app. Through its proprietary software and unique technology, Vivid Seats drives the consumer and enterprise ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats is recognized by Newsweek as one of America’s Best Companies for Ticketing Customer Service. Fans looking for the best live experiences can get started by downloading the Vivid Seats mobile app, visiting vividseats.com, or calling 866-848-8499.

contacts:

Investors

Kate Copous

[email protected]

Media

Julia Young

[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/300ff32a-3359-487c-9466-bb75fe02cb7c

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