Who is Aspen Ladd’s coach Jim West?


Jim West is the head coach of MMA GOLD, a professional MMA fighting team based in El Dorado Hills, California. He is also the coach of Aspen Ladd and has been coaching him for years.

West is a Brazilian jiu-jitsu black belt and former professional athlete. He is also the host of a podcast titled Victory loves company.

Jim West has been in the headlines since the women’s featherweight fight between Aspen Ladd and Nora Dumont at UFC Fight Night 195.

Aspen Ladd gave a disappointing performance on his featherweight debut against Dumont. This led to Ladd’s coach Jim West giving him a reality check between rounds, which many viewers found to be pretty tough.

Before the fourth round, Jim West criticized Ladd for his poor performance and told him to finish his opponent to win the fight. West said:

“You’re down 3-0. Please tell me what you’re doing? You have to throw more than one punch! Fight to win, you have to finish.”

Aspen Ladd lost by unanimous decision. The three judges scored the fight 49-46, 49-46 and 48-47 in favor of Norma Dumont.

Shortly after Aspen Ladd’s loss, Jim West took to Instagram to respond to the criticism he had received from fans and fighters for his training. West accepted the blame for his fighter’s loss and admitted he may have been tough on Ladd.

MMA personalities react to Jim West’s coaching

Jim West’s comments in the corner have divided fans and fighters. While many considered it to be tough, there are quite a few who disagree and think the head coach has gone beyond any limit.

Former UFC two-division champion Daniel Cormier took to Twitter to defend West. Cormier disagreed with the account that he had been abusive or exaggerated in overwhelming Aspen Ladd.

This is what I’m talking about here, now a coach has to apologize for the way he talks to his athlete? I do not agree ! I have heard much worse from my coaches and the coach knows how his athlete will react. I prefer this to some of the other turns we’ve seen recently. #old school https://t.co/maBIeoNOlR

He revealed that he had heard much more nasty words from his trainers during his own fighting days.

Henry Cejudo replied to the tweet and said he loves it when coaches get real.

Former UFC bantamweight champion Miesha Tate has lashed out at Ladd’s coach through a series of tweets.

It’s ABUS, what a shower

You’re kidding me, aren’t you? Maybe the only reason she’s starting out slow is because of him. She is a FIGHTER and there is only one thing holding her back. twitter.com/lbar1621/statu…

MMA reporter Ariel Helwani raised questions about the effectiveness of West’s methods and called the situation “not ideal.”

There is a fine line between loving hard and being too hard. At first it was like the first one. Obviously, he knows what she responds best to. But then it was uncomfortable to watch. Too much. We haven’t heard any discussion about a technique or a game plan. Not ideal. twitter.com/_d_castro_/sta…

Fighters such as Belal Muhammad, Kevin Holland, Vince Morales and Lando Vannata also shared their thoughts on Jim West’s training strategy.

This guy is James Krause when you order from wish

What do you think of this “coaching” in the main event ?! #ufc

Hey cornermen. Motivate, don’t scold or criticize 🤦🏻‍♂️

I understand what Ladd’s coach is saying, but maybe something tactical to help him. Because right now the problem is that the jab takes the fight away from him. # UFCVegas40

After Khabib, Conor and Jon Jones, it’s Islam, O’Malley and Izzy. Follow them here!

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